Ladies Day at the Races | Intu Lakeside

Horse racing isn’t really my cup of tea but when I was kindly invited by intu Lakeside I jumped at the chance. I’d never been to Ascot or anything of the sort, and hearing a lot of buzz around these types of events, especially in the beauty world, I thought it would be crazy to let this opportunity slip past. Surprisingly I already had a few special dresses hanging in my closet that I knew would go perfect for this kind of event, so all that I had to worry about was my hair and make up!

On a beautiful Thursday afternoon I found myself arriving at the Chelmsford race course for the Ladies Day event, where I quickly realised the effort everyone had gone to, to make this day perfect. The staff were all just as well presented as the guests, the place was immaculate and the weather was stunning. Walking into the grounds I was met by several different stands from companies such as Pimms, Love that Hat, Elms boot camp and, of course, intu Lakeside.

intu Lakeside had got together a beautiful range of dresses from all different companies that are situated in the centre and brought along some fantastic make-up artists from Dior House of Fraser. Now, I have been going to intu Lakeside on a regular basis, it is probably considered my hub of retail therapy, but after all these years even I was still ignorant to the services that they offer. After spending around 20 minutes speaking to Carlene, I was advised about the stylist service that intu Lakeside provides to its customers if and when they require help. She explained to me the 9, yes 9, different packages that intu Lakeside offer to its shoppers. The packages are detailed, consistent and cover all your fashion worries. If you’re a new mum and need clothing that is appropriate yet still young and fun then Carlene has you covered. Or if you are still trying to figure out what ‘smart casual wear’ is, then Carlene has the answer for you! Carlene explained her approach and technique she has when giving you style advice and her vibe was completely friendly and welcoming. Let’s face it, having another woman, or man for that matter, looking at your body shape, the current clothes you’re wearing and judging your overall appearance is down right unnerving, but Carlene’s approach is refreshing and allows you to be honest with yourself. I have booked a stylist session with the beautiful Carlene, once I have spent the day with her and got all the facts about the sessions offered I will write a full, detailed blog post so you have all the information you need.

After hearing about some of the services that intu Lakeside has to offer, I spent some time with the lovely girls from Dior House of Fraser. They gave my lips some much needed attention, topped up my perfume, gave me a foundation match for the Dior Star foundation and booked me in with their regional make up artist. I also received a goody bag with samples like the Diorshow Mascara with its initiative locking packaging to stop drying.

—Intu Lakeside also offered a wealth of brochures, showing all the services they offer including the customer lounger situated in the Central Atrium level 1. The customer lounger offers the perfect shopping retreat where you can pick up gift cards, click collect & return, centre information, free WiFi, Concierge service, free phone charging with more to come.

The rest of my day was filled with spending time around the Chelmsford Race course which was beautiful and immaculate! I really enjoyed the fashion and beauty from not only the women but men as well! Thank you to Intu Lakeside (Voice Communications) for inviting me along to an amazing day!